Published research · new verticals monthly
What the AI assistants say about UK small businesses
Every month we take one UK sector and ask ChatGPT, Claude, Gemini and Perplexity hundreds of customer-style questions about it. Then we publish who the assistants recommend, how often — and exactly what they get wrong. Businesses shown are illustrative.
July 2026
Top 10 UK dentists
We asked ChatGPT, Claude, Gemini and Perplexity 200 patient-style questions about private dentistry in the UK. Here's who the assistants recommend — and what they get wrong.
10 businesses ranked7 with AI errors
Read the report July 2026
Top 10 UK accountants
We put 200 client-style questions about small-business accountancy to ChatGPT, Claude, Gemini and Perplexity. These are the firms the assistants name — and the facts they fumble.
10 businesses ranked7 with AI errors
Read the report July 2026
Top 10 UK independent financial advisers
200 saver-style questions about independent financial advice, asked of ChatGPT, Claude, Gemini and Perplexity. Here's who the assistants trust with other people's pensions — and where they're flat wrong.
10 businesses ranked7 with AI errors
Read the report What are the assistants saying about you?
These reports rank whole sectors. Your monthly BrandWhisper report is business-level: your sentiment, your share of voice against named rivals, and the exact errors being spread about you.