For UK businesses

Is AI lying about your business?

ChatGPT, Claude, Gemini and Perplexity now recommend businesses to your customers — with confidence, and sometimes with your old address, your competitor’s phone number, or services you stopped offering years ago. Once a month, we find out exactly what they say about you and email you a branded PDF with every error and how to fix it.

Done for you. No dashboard, no login, no configuration — you give us your business name, we do everything else.

Monthly Reputation Report
The Copper Kettle Café, York
Overall sentimentPositive · 4 of 4 assistants
Share of voice38% — 2nd of 6 cafés

2 factual errors found

Gemini says you close at 3pm (you close at 5pm). Perplexity lists a menu you retired in 2024.

Fix-list

Update opening hours on your website footer

Remove the old menu PDF from /menu-2024

Add “dog-friendly” to your About page

We listen toChatGPTClaudeGeminiPerplexity

The assistants answer for you — whether you like it or not

When someone asks “best dentist near me” or “is this firm reputable?”, the assistants give one confident answer. They don’t check with you first, and they don’t say when they’re wrong.

Wrong facts, stated confidently
Old addresses, retired services, opening hours from three years ago — presented to your customers as if checked yesterday.
Enquiries you never see
If an assistant sends someone to your competitor — or to a dead phone number — you don’t get a bounce report. The enquiry simply never arrives.
You can’t see any of it
There’s no page to check and no alert when an answer changes. Unless you ask the assistants yourself, every month, you’re in the dark.

What would yours cover?

Type your business in and see exactly what your first report examines. The answers themselves arrive with the report.

One PDF. Four answers.

Everything a business owner needs to know about what ChatGPT, Claude, Gemini and Perplexity say about them, readable over a cup of tea.

Sentiment
How warmly each assistant talks about you — and whether that changed since last month.
Share of voice
When someone asks for “best plumber in Leeds”, how often are you the answer vs your competitors?
Factual errors
Wrong opening hours, dead phone numbers, services you don’t offer — everything the assistants get wrong about you.
The fix-list
A short, prioritised list of things to change on your website and listings so the assistants correct themselves.

Done for you, start to finish

You do nothing except read the email.

  1. 1

    We ask the assistants

    Each month we put the questions your customers actually ask to ChatGPT, Claude, Gemini and Perplexity — about you and your competitors.

  2. 2

    We write it up

    Sentiment, share of voice, factual errors and a fix-list, compiled into a branded PDF a business owner can read in five minutes.

  3. 3

    You get an email

    The report lands in your inbox once a month. No dashboard, no login, no configuration. Just the answer.

One plan. No surprises.

Cancel any month. Your first report arrives within a week.

Monthly Reputation Report
£49/month per business

ChatGPT, Claude, Gemini & Perplexity checked every month

Sentiment tracking with month-on-month change

Share of voice vs up to 5 named competitors

Every factual error, with evidence

A prioritised fix-list you can hand to your web person

Branded PDF, emailed to you. Nothing to log into

Get my first report

Built for businesses whose reputation is the business

If your customers research you before they trust you with their teeth, their money or their legal affairs, what the assistants say about you already matters.

Dentists & private healthcare
Patients ask “is this clinic any good?” before booking. One wrong claim about your treatments or registration costs real appointments.
Solicitors
Clients check your reputation before instructing you. An assistant mixing your firm up with a struck-off namesake is a problem you need to know about today.
Financial advisers
Trust is the product. When an assistant misstates your qualifications, fees or FCA status, it undermines you before the first meeting.
Any business people research first
Estate agents, accountants, clinics, hospitality — anywhere the customer asks around before spending, the assistants are now part of “asking around”.

Questions, answered

Do I need to install or set anything up?

No. You give us your business name and postcode; the first report arrives within a week, then monthly after that. There is nothing to log into.

Which assistants do you check?

ChatGPT, Claude, Gemini and Perplexity — the four assistants UK consumers actually use to ask for recommendations. We re-run every question fresh each month.

What counts as a factual error?

Anything an assistant states about your business that is wrong: old addresses, wrong opening hours, discontinued services, a competitor’s phone number attached to your name. Each one comes with where we saw it and how to fix it.

Can you fix the errors for me?

The report includes a fix-list written so that you (or whoever runs your website) can act on it directly. Most fixes are simple website and listing updates.

Is this SEO?

It’s the successor to it. More of your customers ask a chat assistant than page through Google results. We tell you what those assistants are saying — before it costs you bookings.