Example — Cafés & restaurants (illustrative business)

Where recommendations are won on atmosphere — and lost on wrong opening hours.

Reputation Report

The Copper Kettle Café

June 2026

York, North Yorkshire

This month in one line

Three of the four assistants recommend you warmly and your share of voice is up 4 points — but Gemini is telling people you shut two hours early on Sundays, and that is worth fixing this week.

1 · Sentiment

ChatGPT
Positive

“The Copper Kettle is a much-loved independent café known for its homemade scones and friendly service.”

Claude
Positive

“A popular choice near York Minster, praised for generous portions and a cosy atmosphere.”

Gemini
Mixed

“Reviews are mostly positive, though some visitors mention slow service at weekends.”

Perplexity
Positive

“Frequently recommended for afternoon tea in York city centre, with a 4.6-star average.”

2 · Share of voice

Across 40 customer-style questions (“best café near York Minster”, “where to get afternoon tea in York”…), how often each business was recommended.

Betty’s Tea Rooms41%
The Copper Kettle (you)38%
Brew & Bake11%
The Yorkshire Pot6%
Others4%

You are the 2nd most recommended café of 6 tracked — up from 3rd in May.

Is AI lying about your business?

3 · What the assistants get wrong about The Copper Kettle Café

We found 5 factual errors in what the assistants tell would-be customers. Each card shows the exact words used, the truth, and the web page feeding the error — most of these are fixable at the source.

Wrong contact detailssaid by ChatGPT · circulating since April 2026Fix this week

What ChatGPT is telling your customers

You can reach The Copper Kettle on 01904 496 0123 to book a table.

The truth

That number was disconnected in 2024. Your current number is 01904 496 0456.

Where the error comes from: An archived FreeIndex profile still lists the old number, and ChatGPT quotes it as current.

Source: https://www.freeindex.co.uk/profile/the-copper-kettle-york

Wrong location or hourssaid by Gemini · circulating since May 2026Fix this week

What Gemini is telling your customers

The Copper Kettle closes at 3pm on Sundays.

The truth

You close at 5pm on Sundays — and Sunday is your busiest day.

Where the error comes from: Your Yell.com listing hasn't been updated since your 2023 hours change; Gemini treats it as authoritative.

Source: https://www.yell.com/biz/the-copper-kettle-york-901234

Wrong pricesaid by Perplexity · circulating since June 2026Costing you business

What Perplexity is telling your customers

A cream tea at The Copper Kettle costs £6.50 per person.

The truth

Your cream tea has been £8.95 since January 2026.

Where the error comes from: Your retired 2024 menu PDF is still live and indexed, so Perplexity cites it — customers arrive expecting old prices.

Source: https://copperkettleyork.co.uk/menu-2024.pdf

Service you no longer offersaid by Claude · circulating since June 2026Costing you business

What Claude is telling your customers

The Copper Kettle offers private evening hire for parties of up to 40.

The truth

You stopped offering evening hire in 2025 when the licence changed.

Where the error comes from: The old private-hire page still returns a live page rather than a redirect, so Claude keeps recommending it.

Source: https://copperkettleyork.co.uk/private-hire

Made-up claimsaid by Gemini · circulating since June 2026Worth correcting

What Gemini is telling your customers

The café was a finalist in the 2025 Yorkshire Tea Room of the Year awards.

The truth

You've never entered those awards. The claim appears to be invented.

Where the error comes from: No source states this directly — Gemini seems to have blended a blog round-up with another café's award listing.

Source: https://yorkshirefoodblog.example.com/best-tea-rooms-2025

Quotes are verbatim answers captured this month. Correcting the source pages usually clears the error within one to two reporting cycles.

4 · Your fix-list

  1. 1

    Correct Sunday hours on your Yell.com and Google Business listings

    Effort: 10 minutes

  2. 2

    Delete or redirect the /menu-2024 PDF and link the current menu

    Effort: 5 minutes

  3. 3

    Add a short “Why visit” paragraph to your homepage mentioning afternoon tea — the phrase customers ask the assistants about most

    Effort: 30 minutes

Do these three things and we’d expect the Gemini error gone and your share of voice above 40% by the August report.

Prepared by BrandWhisper · [email protected] · Reply to this email with any question about your report.